Selected work

Building the function behind the growth.

Four cases across early-stage GTM, function building, team scaling and complex portfolio environments.

01
Women as One marketing, growth and product work for women in cardiology
Women as OneFlagship · 0→1 marketing, growth and product

Building the Function Behind the Growth

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$1.83M FY2023 revenueContext
02
Mantu global marketing, brand and digital experience work across multiple brands
MantuFlagship · function and team scaling

Building a Global Growth and Brand Function Through Organisational Complexity

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~€480M revenue · 6,500 people (2019)Context
03
NexTrend B2B go-to-market, ICP and brand work for generative AI training
NexTrendFlagship · 0→1 B2B GTM

Finding the Winning ICP and Building the GTM System Around It

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Small B2B team · multiple ICPs to prioritiseContext
04
Climate-KIC digital marketing and programme campaign work across climate innovation initiatives
Climate-KICFlagship · portfolio marketing under disruption

Running Five Programmes Through Restructure and COVID

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5 programmes · international partner networkContext